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Avoid these mistakes when building an online presence

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There is no denying that we have moved into a more digitally advanced era, especially with the digital revolution and given everything that’s going on in the world, it is even more prevalent than before. We have seen a massive increase in online ecommerce businesses in the past few years as being able to offer an online solution has certainly become an advantage in helping businesses stay ahead of the curve and on top of their game.

If you don’t have an online presence as yet, now is the time. And if your products and services are not available online yet, you need to make it happen. Here are a few mistakes to avoid when you start this journey:

Neglecting your Website

Having a website is an excellent start in building your online presence, however, building and improving on that website on a regular basis is usually overlooked. Keep your website up to date by regularly adding new content such as blogs, videos and news updates or even just industry insights.

Don’t forget your Social Media presence

Social media platforms have become a powerful tool in contributing to a business’ overall standing and image within the market. It is a great way to get your brand out into the public eye in a cost effective way that when executed correctly can produce promising results. It also caters to the various ages of your customers or future customers.


Search Engine Optimization plays a critical role in the bigger picture of building your online presence and making sure that your business is “discoverable” to your target. There is a lot of information available in terms of how you can optimise your site and improve on how easily you can be found when people search for products like yours. Alternatively, rest assured that there are many vendors and skilled individuals out there that will happily assist in managing this part on your behalf.

Not being Mobile Friendly

Making sure your website is mobile friendly is essential, taking into consideration that the majority of websites are viewed from mobile devices, and this is true on the African continent as well Should your website not be mobile friendly, viewers will most likely leave your website and move on to your competitors’ websites that is more user friendly as a result.

Making your products and services available online

Ensuring that your products and services are available online is critical in this day and age. There are many tools that can integrate with your site that can act as an online ‘store’ or catalogue.  Not having easy access to your products or services can be to your disadvantage so ensure that you have this capability. And even better is having this system that integrates excellently with your back end business management system.

By avoiding these mistakes, you will be well on your way in creating an online presence that is sure to succeed.

Kerridge Commercial Systems has even gone a step further on offering solutions aimed at helping you create an online business. Our fully integrated ERP solution can enhance your company’s online presence while boosting your e-trading.

If you want to find out more about our innovative ecommerce solutions, Contact us HERE

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