From encouraging the loyalty of existing customers to encouraging the loyalty of new customers, a loyalty programme can give a retail business a significant boost in both awareness and turnover. If you are thinking about implementing a loyalty programme but are not sold on the idea just yet, take a look at our list of convincing benefits before you make a decision:
With the festive season in full-swing, retail businesses are looking for various ways in which to win over their most complicated shoppers. From the big spenders to budget-conscious, it is important to cater to all shopping styles. However, there is no denying the fact that it is much tougher to cater for the budget-conscious shopper, especially in a strained economic climate. Here are our top four tips on how to win over shoppers who are looking for a little more bang for their buck.
A Customer Relationship Management (CRM) system allows businesses to manage all of their data in one centralized location. However, with all of the information at hand, it’s easy to let some of the features disappear into the shadows, especially during the busy time of the festive season. Here are four ways in which to use your CRM system to its full potential:
ERP, or enterprise resource planning, is a smart solution for small to medium businesses that are looking to improve their internal processes, perfect their time management, increase output, and maximise available resources. If you are looking for the right kind of ERP solution for your business or organisation, take a look at our top tips on how to go about choosing the right fit:
When it comes to managing and running a business, it’s tough for decision makers to ignore the various buzzwords that become part of our everyday vocabulary. From Y2K and cryptocurrency to digital transformation, trends come and go. However, how do these trends and their influence affect businesses? Often, business managers become transfixed on following the trends instead of focusing their efforts on growing their business.
The festive season is just around the corner, and more South Africans are turning to online shopping to purchase their gifts. However, festive season selling is not as simple as it seems – there are a handful of retail rules that simply cannot be ignored. The holiday season is where a retail store can either impress or disappoint its customers, which sets the trend for the year to come. In an effort to ensure that you remain the top choice for your customers, pay close attention to the following festive season retail rules:
Fun, festive, and an easy way to make money, a festive season pop-up shop is one of the best ways in which to entice potential customers and boost sales. Whether you’re positioned at a trade show, a shopping centre, a strip mall, or a market, a pop-up shop is one of the best ways in which to promote new products, test out new markets, liquidate surplus stock, and increase your brand’s awareness.
Armed with equipped staff, your POS system, and a festive spirit, a pop-up shop might be the boost you need before your customers begin their year-end shopping. Have you considered a pop-up shop this festive season? Here are three reasons why you should:
Shopping cart abandonment can lead to major concerns for retail businesses, especially when they experience them in high levels. Considering the fact that at least 50% of all carts are abandoned during the online shopping cycle, it’s important that retailers do everything in their power to ensure that customers continue with their shopping process, and complete the purchase. Here is how you can combat shopping cart abandonment and win back customers:
10 years ago, brick-and-mortar stores were the only option for customers who were on the hunt for products; regardless of where they lived or worked, they would travel the distance to find and purchase whatever they wanted. And, in most cases, if the product or service was vital to their lives, they would travel across the country to get their hands on it. Today, however, retail businesses face a different reality – the online store.
A transition that is now considered strategically imperative, especially when you consider longevity, a retail business can quickly become obsolete if it overlooks the benefits and growth opportunities of moving to an online format. But, how does one remain competitive if everyone can now be found online? The answer is quite simple, and lies in the format of a website, the layout of a checkout page, and the speed at which a customer can pay for their order. In an effort to ensure that you thrive online, we’re sharing five of our top ecommerce tips:
With the festive season around the corner, it’s important to consider the general economic climate of the country in order to deep-dive into the various ways in which to best serve your customers. Due to volatile economic fluctuations throughout the year, South African consumers are becoming more cautious when it comes to spending their money. While this fosters a more financially-conscious society, it does no favours for retail outlets.
