10 years ago, brick-and-mortar stores were the only option for customers who were on the hunt for products; regardless of where they lived or worked, they would travel the distance to find and purchase whatever they wanted. And, in most cases, if the product or service was vital to their lives, they would travel across the country to get their hands on it. Today, however, retail businesses face a different reality – the online store.
A transition that is now considered strategically imperative, especially when you consider longevity, a retail business can quickly become obsolete if it overlooks the benefits and growth opportunities of moving to an online format. But, how does one remain competitive if everyone can now be found online? The answer is quite simple, and lies in the format of a website, the layout of a checkout page, and the speed at which a customer can pay for their order. In an effort to ensure that you thrive online, we’re sharing five of our top ecommerce tips: